市场推广英文文献

ingofknowledge-basedeconomy,higll&new-techenterprisesplayanincreasinglystrategicroleinnationaleconomy,andalsomakegreatcontributetoprovidingadvancedproductsandservices,promotingtechnicalprogress,petitivepower.ESSuponadvancedtechnologyandhi-techproducts,theyusuallyputtoomuchemphasisolltechnologyadvantages,accordinglyneglecttheresearchandapplicationsofmarketingstrategyandmanagement,andthencausedtheMarketingMyopiaresultinginpassivenessevefldefeattothemanagement.Sohowtoexercisemodemmarketingtheories,researchandconstitutemarketingstrategyandpolicyoflIigh&new-techenterprises,andprovidenecessarytheorybaseandsuppoaingtothemarketingproblemsofhiigh&new-techenterprises,hassomerealitysignificanceandgeneralizeapplicationvaluetopromotecontinuance,healthyandrapidlydevelopmentofhigh&new-techenterprises.KEYWORDS:high&new-techenterprise,marketingstrategy,technicalmarketing,innovationofmarketingtheoriesFirst,thescienceandtechnologyenterprisemarketingstrategyMarketingstrategyistheenterpriseundertheguidanceofthemarketingconcept,theapplicationofmodernmanagementmethods,foraperiodoftime,thedevelopmentoftheoverallbusinessmarketingideasandplanning.Marketingstrategyconsistsofthreedifferentlevelsofcontent:targetmarket,marketpositioningandmarketingmix.Theso-panyestablishedtoservecustomers.Theso-calledmarketpositioningisanenterprisecultivatecertaincharacteristicsfortheproduct,andestablishacertainimageoftheproduct,inthemindsofcustomersinordertoformaspecialpreference,itistoattackthetargetmarketpointofattackanddefensepointselection.binedcontrolvariables,offensivetargetmarket,occupythemarketpositioningoftheweapon,whichisthemarketingstrategy,accordingtothetraditional4Pconceptingeneral,includingproductstrategy,pricingstrategy,distributionstrategy,marketingstrategyandthestrategytogether.Inthissense.Theso-calledmarketingstrategyisbasedonpossiblebusinessopportunities,chooseatargetmarket,andtriestoprovideanattractivetargetmarketmarketingmix.Thus,hetargetmarketandmarketpositioningtosolvetheproblem,whentheta